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Social media in the fashion industry :fundamentals, strategy and research methods /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Social media in the fashion industry :/ Patricia SanMiguel ... [et al.].
其他題名:	fundamentals, strategy and research methods /
其他作者:	SanMiguel, Patricia.
出版者:	London ;Routledge,c2024.
面頁冊數:	ix, 122 p. :ill. ;24 cm.
標題:	Clothing trade. -
ISBN:	9781032826561
ISBN:	9781032826578
ISBN:	9781003505495

Social media in the fashion industry :fundamentals, strategy and research methods /
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020 $a 9781032826578 $q (pbk.) : $c NT1423
020 $a 9781003505495 $q (ebk.)
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082 0 0 $a 687.068/8 $2 23/eng/20250623
245 0 0 $a Social media in the fashion industry : $b fundamentals, strategy and research methods / $c Patricia SanMiguel ... [et al.].
260 $a London ; $a New York : $b Routledge, $c c2024.
300 $a ix, 122 p. : $b ill. ; $c 24 cm.
490 0 $a Routledge studies in the fashion industry ; $v 2
504 $a Includes bibliographical references.
520 $a "This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment, and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts. This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing, and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies"-- Provided by publisher.
650 0 $a Clothing trade. $2 fast $3 1000147373
650 0 $a Social media. $3 187437
700 1 $a SanMiguel, Patricia. $3 1000157463