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Voice marketing :harnessing the power of conversational AI to drive customer engagement /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Voice marketing :/ Laurence Minsky ... [et al.] ; foreword by Philip Kotler.
其他題名:	harnessing the power of conversational AI to drive customer engagement /
其他作者:	Minsky, Laurence.
出版者:	Lanham :Rowman & Littlefield,c2024.
面頁冊數:	viii, 206 p. :ill. ;26 cm.
主題:	Word-of-mouth advertising. -
国際標準図書番号 (ISBN):	9781538155394
国際標準図書番号 (ISBN):	9781538155400
国際標準図書番号 (ISBN):	9781538155417

Voice marketing :harnessing the power of conversational AI to drive customer engagement /
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245 0 0 $a Voice marketing : $b harnessing the power of conversational AI to drive customer engagement / $c Laurence Minsky ... [et al.] ; foreword by Philip Kotler.
260 $a Lanham : $b Rowman & Littlefield, $c c2024.
300 $a viii, 206 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references (p. 187-193) and index.
520 $a "Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"-- $c Provided by publisher.
650 0 $a Word-of-mouth advertising. $3 152004
650 0 $a Social media $x Marketing. $3 187376
650 0 $a Artificial intelligence $x Economic aspects. $3 1000088842
650 0 $a Customer relations. $3 147266
700 1 $a Minsky, Laurence. $3 1000157471