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Leveraging the corporate brand /

~

Gregory, James R.

Leveraging the corporate brand /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Leveraging the corporate brand // by James R. Gregory with Jack G. Wiechmann.
作者:	Gregory, James R.
其他作者:	Wiechmann, Jack G.
出版者:	Lincolnwood, Ill., USA :NTC Business Books,1997.
面頁冊數:	xiv, 233 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Brand name products - Marketing -
ISBN:	0844234443 (hbk. : alk. paper) :

Leveraging the corporate brand /
Gregory, James R.

Leveraging the corporate brand /by James R. Gregory with Jack G. Wiechmann. - Lincolnwood, Ill., USA :NTC Business Books,1997. - xiv, 233 p. :ill. ;24 cm.

Includes index.

ISBN: 0844234443 (hbk. : alk. paper) :NT1110

LCCN: 96048113 Subjects--Topical Terms:

149945
Brand name products
--Marketing

LC Class. No.: HF5415.13 / .G753 1997

Dewey Class. No.: 658.8/27

Leveraging the corporate brand /
LDR:00582nam _2200181 a_450 001 132366
005 19991011180259.0
008 021028s1997 ilua b 001 0 eng d
010 $a 96048113
020 $a 0844234443 (hbk. : alk. paper) : $c NT1110
035 $a 00061470
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .G753 1997
082 0 0 $a 658.8/27 $2 21
092 $a */658.827/G822/1997////095997
100 1 $a Gregory, James R. $3 149943
245 1 0 $a Leveraging the corporate brand / $c by James R. Gregory with Jack G. Wiechmann.
260 $a Lincolnwood, Ill., USA : $b NTC Business Books, $c 1997.
300 $a xiv, 233 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
650 0 $a Brand name products $x Marketing $x Management. $3 149945
700 1 $a Wiechmann, Jack G. $3 149944

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