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The Customer delight principle :exce...

Keiningham, Timothy L.

The Customer delight principle :exceeding customers' expectations for bottom-line success /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The Customer delight principle :/ Timothy Keiningham and Terry Vavra.
其他題名:	exceeding customers' expectations for bottom-line success /
作者:	Keiningham, Timothy L.
其他作者:	Vavra, Terry G.
出版者:	Chicago :McGraw Hillc2001.
面頁冊數:	xiv, 192 p. :ill. ;24 cm.
附註:	"American Marketing Association".
標題:	Consumer satisfaction. -
ISBN:	0658010042 (hbk.) :

The Customer delight principle :exceeding customers' expectations for bottom-line success /
Keiningham, Timothy L.

The Customer delight principle :exceeding customers' expectations for bottom-line success /Timothy Keiningham and Terry Vavra. - Chicago :McGraw Hillc2001. - xiv, 192 p. :ill. ;24 cm.

"American Marketing Association".

Includes bibliographical references and (p. 179-186) and index.

ISBN: 0658010042 (hbk.) :NT753

LCCN: 00066217 Subjects--Topical Terms:

147265
Consumer satisfaction.

LC Class. No.: HF5415.335 / .K45 2001

Dewey Class. No.: 658.8/12

The Customer delight principle :exceeding customers' expectations for bottom-line success /
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