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Customer equity :building and managing relationships as valuable assets /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Customer equity :/ Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
其他題名:
building and managing relationships as valuable assets /
作者:
Blattberg, Robert C.,
其他作者:
Getz, Gary,
出版者:
Boston, Mass. :Harvard Business School Press,c2001.
面頁冊數:
xix, 228 p. :ill. ;24 cm.
附註:
Includes bibliographical references and index.
標題:
Relationship marketing. -
ISBN:
0875847641 (hbk. : alk. paper) :
Customer equity :building and managing relationships as valuable assets /
Blattberg, Robert C.,1942-
Customer equity :
building and managing relationships as valuable assets /Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. - Boston, Mass. :Harvard Business School Press,c2001. - xix, 228 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 0875847641 (hbk. : alk. paper) :NT856
LCCN: 00069709 Subjects--Topical Terms:
147565
Relationship marketing.
LC Class. No.: HF5415.55 / .B585 2001
Dewey Class. No.: 658.8/12
Customer equity :building and managing relationships as valuable assets /
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building and managing relationships as valuable assets /
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0 based onreview(s)
Location:
全部
六樓西文書庫 (6th Floor-Western Books)
Year:
Volume Number:
Items
2 records • Pages 1 •
1
Barcode Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
095453
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 658.812 B644 2001
一般(Normal)
On shelf
0
5030000-0910003
E04458
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 658.812 B644 2001 c.2
一般(Normal)
On shelf
0
5030000-0940028
2 records • Pages 1 •
1
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