南開科技大學圖書館 |

Language: English

Help

南開科技大學

圖書館首頁

編目中圖書申請

Back

Switch To: Labeled | MARC Mode | ISBD

How customers think :essential insights into the mind of the market /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	How customers think :/ Gerald Zaltman.
Reminder of title:	essential insights into the mind of the market /
Author:	Zaltman, Gerald.
Published:	Boston, Mass. :Harvard Business School Press,c2003.
Description:	xxii, 323 p. :ill. ;25 cm.
Subject:	Consumer behavior - Psychological aspects. -
ISBN:	1578518261 (alk. paper : hbk.) :

How customers think :essential insights into the mind of the market /
Zaltman, Gerald.

How customers think :essential insights into the mind of the market /Gerald Zaltman. - Boston, Mass. :Harvard Business School Press,c2003. - xxii, 323 p. :ill. ;25 cm.

Includes bibliographical references (p. 291-310) and index.

A voyage from the familiar -- A voyage to new frontiers -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain. pt. a: Metaphor elicitation : appendix -- Interviewing the mind/brain, ptn b: Latency response and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Metaphors, memory, and stories -- Stories, brand, and identity -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.

ISBN: 1578518261 (alk. paper : hbk.) :NT1070

LCCN: 2002011666Subjects--Topical Terms:

156754
Consumer behavior
--Psychological aspects.

LC Class. No.: HF5415.32 / .Z35 2003

Dewey Class. No.: 658.8/342

How customers think :essential insights into the mind of the market /
LDR:01221nam _22002174a_450 001 135334
003 DLC
005 20031022131529.0
008 020722s2003 maua b 001 0 eng
010 $a 2002011666
020 $a 1578518261 (alk. paper : hbk.) : $c NT1070
035 $a 00073309
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.32 $b .Z35 2003
082 0 0 $a 658.8/342 $2 21
092 $a */658.8342/Z22/2003////E01464
100 1 $a Zaltman, Gerald. $3 156753
245 1 0 $a How customers think : $b essential insights into the mind of the market / $c Gerald Zaltman.
260 $a Boston, Mass. : $b Harvard Business School Press, $c c2003.
300 $a xxii, 323 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 291-310) and index.
505 0 $a A voyage from the familiar -- A voyage to new frontiers -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain. pt. a: Metaphor elicitation : appendix -- Interviewing the mind/brain, ptn b: Latency response and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Metaphors, memory, and stories -- Stories, brand, and identity -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.
650 0 $a Consumer behavior $x Psychological aspects. $3 156754
650 0 $a Consumers $x Psychology. $3 156755
650 0 $a Marketing $x Psychological aspects. $3 152451
650 0 $a Creative thinking. $3 147837