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The product manager's field guide :practical tools, exercises, and resources for improved product management /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The product manager's field guide :/ Linda Gorchels.
其他題名:	practical tools, exercises, and resources for improved product management /
作者:	Gorchels, Linda.
出版者:	New York :McGraw-Hill,c2003.
面頁冊數:	vii, 228 p. :ill. ;24 cm.
標題:	Product management. -
ISBN:	0071410597 (pbk.) :

The product manager's field guide :practical tools, exercises, and resources for improved product management /
Gorchels, Linda.

The product manager's field guide :practical tools, exercises, and resources for improved product management /Linda Gorchels. - New York :McGraw-Hill,c2003. - vii, 228 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0071410597 (pbk.) :NT1070

LCCN: 2002044488Subjects--Topical Terms:

149446
Product management.

LC Class. No.: HF5415.15 / .G635 2003

Dewey Class. No.: 658.5

The product manager's field guide :practical tools, exercises, and resources for improved product management /
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003 DLC
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008 021203s2003 nyua b 001 0 eng
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020 $a 0071410597 (pbk.) : $c NT1070
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050 0 0 $a HF5415.15 $b .G635 2003
082 0 0 $a 658.5 $2 21
092 $a */658.5/G661/2003////E01482
100 1 $a Gorchels, Linda. $3 153974
245 1 4 $a The product manager's field guide : $b practical tools, exercises, and resources for improved product management / $c Linda Gorchels.
260 $a New York : $b McGraw-Hill, $c c2003.
300 $a vii, 228 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Product management. $3 149446
650 0 $a New products $x Marketing. $3 151753