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United we brand :how to create a cohesive brand that's seen, heard, and remembered /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	United we brand :/ Mike Moser.
其他題名:	how to create a cohesive brand that's seen, heard, and remembered /
作者:	Moser, Mike,
出版者:	Boston :Harvard Business School Press,c2003.
面頁冊數:	xvii, 165 p. :ill. ;25 cm.
標題:	Brand name products. -
電子資源:	http://www.loc.gov/catdir/toc/fy042/2002152610.html
ISBN:	1578517982 (hbk.) :

United we brand :how to create a cohesive brand that's seen, heard, and remembered /
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245 1 0 $a United we brand : $b how to create a cohesive brand that's seen, heard, and remembered / $c Mike Moser.
260 $a Boston : $b Harvard Business School Press, $c c2003.
300 $a xvii, 165 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 153-156) and index.
650 0 $a Brand name products. $3 149447
650 0 $a New products $x Management. $3 147671
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/fy042/2002152610.html