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Contemporary marketing /

~

Boone, Louis E.

Contemporary marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Contemporary marketing // Louis E. Boone, David L. Kurtz.
作者:	Boone, Louis E.
其他作者:	Kurtz, David L.
出版者:	Mason, Ohio :South-Western,c2004
面頁冊數:	li, 599, [94] p. :col. ill. ;29 cm. +1 computer optical disc + 4 sound discs (digital).
附註:	Previous ed.: Fort Worth, Tex.: Harcourt Brace College, 2001.
標題:	Marketing. -
ISBN:	0324185103 (hbk.) :
ISBN:	0324192142 (CD-ROM)

Contemporary marketing /
Boone, Louis E.

Contemporary marketing /Louis E. Boone, David L. Kurtz. - 11th ed. - Mason, Ohio :South-Western,c2004 - li, 599, [94] p. :col. ill. ;29 cm. +1 computer optical disc + 4 sound discs (digital).

Previous ed.: Fort Worth, Tex.: Harcourt Brace College, 2001.

Includes bibliographical references and index.

ISBN: 0324185103 (hbk.) :NT4380Subjects--Topical Terms:

147453
Marketing.

LC Class. No.: HF5415 / .B53 2004

Dewey Class. No.: 658.8

Contemporary marketing /
LDR:00713nam _2200193 a_450 001 135700
005 20031027110340.0
008 031025s2004 ohua b 001 0 eng d
020 $a 0324185103 (hbk.) : $c NT4380
020 $a 0324192142 (CD-ROM)
035 $a 00073675
050 $a HF5415 $b .B53 2004
082 $a 658.8 $2 21
092 $a */658.8/B724/2004////E01571
100 1 $a Boone, Louis E. $3 157645
245 1 0 $a Contemporary marketing / $c Louis E. Boone, David L. Kurtz.
250 $a 11th ed.
260 $a Mason, Ohio : $b South-Western, $c c2004
300 $a li, 599, [94] p. : $b col. ill. ; $c 29 cm. + $e 1 computer optical disc + 4 sound discs (digital).
500 $a Previous ed.: Fort Worth, Tex.: Harcourt Brace College, 2001.
504 $a Includes bibliographical references and index.
650 0 $a Marketing. $3 147453
700 1 $a Kurtz, David L. $3 157646

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