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Marketing convergence :how the leading companies are profiting from integrating online and offline marketing strategies /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing convergence :/ Susan K. Jones, Ted Spiegel.
Reminder of title:	how the leading companies are profiting from integrating online and offline marketing strategies /
Author:	Jones, Susan K.,
other author:	Spiegel, Ted
Published:	Mason, OH :Thomson,c2003.
Description:	232 p. :ill. ;24 cm.
標題:	Marketing. -
ISBN:	0538727195 (hbk.) :

Marketing convergence :how the leading companies are profiting from integrating online and offline marketing strategies /
Jones, Susan K.,1949-

Marketing convergence :how the leading companies are profiting from integrating online and offline marketing strategies /Susan K. Jones, Ted Spiegel. - Mason, OH :Thomson,c2003. - 232 p. :ill. ;24 cm.

Includes bibliographical references.

ISBN: 0538727195 (hbk.) :NT1250

LCCN: 2003275731Subjects--Topical Terms:

147453
Marketing.

LC Class. No.: HF5415 / .J635 2003

Dewey Class. No.: 658.8

Marketing convergence :how the leading companies are profiting from integrating online and offline marketing strategies /
LDR:00682cam _22002057a_450 001 135773
003 DLC
005 20031022172910.0
008 030213s2003 ohua b 000 0 eng d
010 $a 2003275731
020 $a 0538727195 (hbk.) : $c NT1250
035 $a 00073748
040 $a NGR $c NGR $d DLC
042 $a lccopycat
050 0 0 $a HF5415 $b .J635 2003
082 0 0 $a 658.8 $2 22
092 $a */658.8/J79/2003////E01655
100 1 $a Jones, Susan K., $d 1949- $3 157766
245 1 0 $a Marketing convergence : $b how the leading companies are profiting from integrating online and offline marketing strategies / $c Susan K. Jones, Ted Spiegel.
260 $a Mason, OH : $b Thomson, $c c2003.
300 $a 232 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references.
650 0 $a Marketing. $3 147453
650 0 $a Internet marketing. $3 148374
650 0 $a Electronic commerce. $3 147587
700 1 $a Spiegel, Ted $3 157767