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Creating customer evangelists :how l...

Huba, Jackie.

Creating customer evangelists :how loyal customers become a volunteer sales force /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Creating customer evangelists :/ Ben McConnell, Jackie Huba.
其他題名:	how loyal customers become a volunteer sales force /
作者:	McConnell, Ben.
other author:	Huba, Jackie.
Published:	Chicago :Dearborn Trade Pub.,2003.
Description:	x, 214 p. :ill. ;24 cm.
Subject:	Customer relations. -
ISBN:	0793155614 (hbk.) :

Creating customer evangelists :how loyal customers become a volunteer sales force /
McConnell, Ben.

Creating customer evangelists :how loyal customers become a volunteer sales force /Ben McConnell, Jackie Huba. - Chicago :Dearborn Trade Pub.,2003. - x, 214 p. :ill. ;24 cm.

Includes bibliographical references and index.

Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now -- The high-flying solutionman -- The history lessons of O'Reilly's wars -- The new mavericks of marketing -- A bear market for retailing -- A cause, not just an airline -- Idealism in the valley of illusion -- The billion-dollar cause -- Customer evangelism workshop.

ISBN: 0793155614 (hbk.) :NT790

LCCN: 2002012221Subjects--Topical Terms:

147266
Customer relations.

LC Class. No.: HF5415.5 / .M1834 2002

Dewey Class. No.: 658.8

Creating customer evangelists :how loyal customers become a volunteer sales force /
LDR:01287nam _22002178a_450 001 135994
003 DLC
005 20031006093127.0
008 020730s2003 ilua b 001 0 eng
010 $a 2002012221
020 $a 0793155614 (hbk.) : $c NT790
035 $a 00073970
040 $a DLC $c DLC
042 $a pcc
050 0 0 $a HF5415.5 $b .M1834 2002
082 0 0 $a 658.8 $2 21
092 $a */658.8/M171/2003////E00579
100 1 $a McConnell, Ben. $3 158334
245 1 0 $a Creating customer evangelists : $b how loyal customers become a volunteer sales force / $c Ben McConnell, Jackie Huba.
260 $a Chicago : $b Dearborn Trade Pub., $c 2003.
300 $a x, 214 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now -- The high-flying solutionman -- The history lessons of O'Reilly's wars -- The new mavericks of marketing -- A bear market for retailing -- A cause, not just an airline -- Idealism in the valley of illusion -- The billion-dollar cause -- Customer evangelism workshop.
650 0 $a Customer relations. $3 147266
650 0 $a Relationship marketing. $3 147565
700 1 $a Huba, Jackie. $3 158335