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Integrated advertising, promotion, a...

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Baack, Donald.

Integrated advertising, promotion, and marketing communications /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Integrated advertising, promotion, and marketing communications // Kenneth E. Clow, Donald Baack.
Author:	Clow, Kenneth E.
other author:	Baack, Donald.
Published:	New York :Pearson,2004.
Description:	xxvii, 538 p. :ill. ;28 cm. +1 CD-ROM (4 3/4 in.)
Subject:	Communication in marketing. -
ISBN:	0131405462 (pbk.) :

Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications /Kenneth E. Clow, Donald Baack. - 2nd ed. - New York :Pearson,2004. - xxvii, 538 p. :ill. ;28 cm. +1 CD-ROM (4 3/4 in.)

Includes bibliographical references and indexes.

ISBN: 0131405462 (pbk.) :NT2951

LCCN: 2003043373Subjects--Topical Terms:

153067
Communication in marketing.

LC Class. No.: HF5415.123 / .C58 2004

Dewey Class. No.: 659.1

Integrated advertising, promotion, and marketing communications /
LDR:00664nam _22002058a_450 001 136213
003 DLC
005 20031008154100.0
008 030203s2004 njua b 001 0 eng
010 $a 2003043373
020 $a 0131405462 (pbk.) : $c NT2951
035 $a 00074189
040 $a DLC $c DLC
050 0 0 $a HF5415.123 $b .C58 2004
082 0 0 $a 659.1 $2 21
092 $a */659.1/C648/2004////E00819
100 1 $a Clow, Kenneth E. $3 147475
245 1 0 $a Integrated advertising, promotion, and marketing communications / $c Kenneth E. Clow, Donald Baack.
250 $a 2nd ed.
260 $a New York : $b Pearson, $c 2004.
300 $a xxvii, 538 p. : $b ill. ; $c 28 cm. + $e 1 CD-ROM (4 3/4 in.)
504 $a Includes bibliographical references and indexes.
650 0 $a Communication in marketing. $3 153067
650 0 $a Advertising. $3 147785
700 1 $a Baack, Donald. $3 158834

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