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Market-based management :strategies for growing customer value and profitability /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Market-based management :/ Roger J. Best.
Reminder of title:	strategies for growing customer value and profitability /
Author:	Best, Roger J.
Published:	Upper Saddle River, N.J. :Prentice Hall,c2004.
Description:	xxv, 401 p. :ill. ;24 cm.
Subject:	Marketing - Management. -
ISBN:	013008218X (pbk.) :
ISBN:	0131211935 (pbk. : international ed.) :

Market-based management :strategies for growing customer value and profitability /
Best, Roger J.

Market-based management :strategies for growing customer value and profitability /Roger J. Best. - 3rd ed. - Upper Saddle River, N.J. :Prentice Hall,c2004. - xxv, 401 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 013008218X (pbk.) :NT2739

LCCN: 2002192950Subjects--Topical Terms:

147454
Marketing
--Management.

LC Class. No.: HF5415.13 / .B46 2004

Dewey Class. No.: 658.8

Market-based management :strategies for growing customer value and profitability /
LDR:00754nam _22002294a_450 001 136322
003 DLC
005 20031019170518.0
008 140815s2004 njua b 001 0 eng
010 $a 2002192950
020 $a 013008218X (pbk.) : $c NT2739
020 $a 0131211935 (pbk. : international ed.) : $c NT981
035 $a 00074298
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .B46 2004
082 0 0 $a 658.8 $2 21
092 $a */658.8/B561/2004////E00917/E02093 c.2
100 1 $a Best, Roger J. $3 159090
245 1 0 $a Market-based management : $b strategies for growing customer value and profitability / $c Roger J. Best.
250 $a 3rd ed.
260 $a Upper Saddle River, N.J. : $b Prentice Hall, $c c2004.
300 $a xxv, 401 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Management. $3 147454

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