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Market-based management :strategies for growing customer value and profitability /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Market-based management :/ Roger J. Best.
其他題名:	strategies for growing customer value and profitability /
作者:	Best, Roger J.
出版者:	Upper Saddle River, N.J. :Prentice Hall,c2004.
面頁冊數:	xxv, 401 p. :ill. ;24 cm.
標題:	Marketing - Management. -
ISBN:	013008218X (pbk.) :
ISBN:	0131211935 (pbk. : international ed.) :

Market-based management :strategies for growing customer value and profitability /
Best, Roger J.

Market-based management :strategies for growing customer value and profitability /Roger J. Best. - 3rd ed. - Upper Saddle River, N.J. :Prentice Hall,c2004. - xxv, 401 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 013008218X (pbk.) :NT2739

LCCN: 2002192950Subjects--Topical Terms:

147454
Marketing
--Management.

LC Class. No.: HF5415.13 / .B46 2004

Dewey Class. No.: 658.8

Market-based management :strategies for growing customer value and profitability /
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