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Brand spirit :how cause related marketing builds brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand spirit :/ Hamish Pringle and Marjorie Thompson.
Reminder of title:	how cause related marketing builds brands /
Author:	Pringle, Hamish.
other author:	Thompson, Marjorie,
Published:	Chichester ;Wiley,2001.
Description:	xxiii, 281 p. :ill. ;24 cm.
Subject:	Social marketing. -
Online resource:	http://www.loc.gov/catdir/bios/wiley043/2001266033.html
Online resource:	http://www.loc.gov/catdir/description/wiley036/2001266033.html
Online resource:	http://www.loc.gov/catdir/toc/onix07/2001266033.html
ISBN:	0471499447 (pbk.)

Brand spirit :how cause related marketing builds brands /
Pringle, Hamish.

Brand spirit :how cause related marketing builds brands /Hamish Pringle and Marjorie Thompson. - Paperback ed. - Chichester ;Wiley,2001. - xxiii, 281 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0471499447 (pbk.)NT805Subjects--Topical Terms:

150907
Social marketing.

LC Class. No.: HF5414 / .P75 2001

Dewey Class. No.: 658.8

Brand spirit :how cause related marketing builds brands /
LDR:00839nam _2200193 a_450 001 137423
008 041116s2001 enka 00000 eng
020 $a 0471499447 (pbk.) $c NT805
035 $a 00080770
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5414 $b .P75 2001
082 0 0 $a 658.8 $2 21
100 1 $a Pringle, Hamish. $3 161557
245 1 0 $a Brand spirit : $b how cause related marketing builds brands / $c Hamish Pringle and Marjorie Thompson.
250 $a Paperback ed.
260 $a Chichester ; $a New York : $b Wiley, $c 2001.
300 $a xxiii, 281 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Social marketing. $3 150907
700 1 $a Thompson, Marjorie, $d 1957- $3 161558
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/wiley043/2001266033.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley036/2001266033.html
856 4 $3 Table of Contents $u http://www.loc.gov/catdir/toc/onix07/2001266033.html

0 based onreview(s)

Location: Year: Volume Number:

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1 records • Pages 1 •
1

No. of reservations

E02554

六樓西文書庫 (6th Floor-Western Books)

一般借閱

外文書

* 658.8 P957 2001

一般(Normal)

On shelf

0

5030000-0930015

1 records • Pages 1 •
1

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