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Strategic market relationships :from strategy to implementation /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic market relationships :/ Bill Donaldson, Tom O'Toole.
其他題名:	from strategy to implementation /
作者:	Donaldson, Bill,
其他作者:	O'Toole, Tom,
出版者:	Chicester, West Sussex, England ;Wiley,c2002.
面頁冊數:	xiii, 288 p. :ill. ;24 cm.
標題:	Relationship marketing. -
電子資源:	http://www.loc.gov/catdir/bios/wiley043/2001045658.html
電子資源:	http://www.loc.gov/catdir/description/wiley036/2001045658.html
電子資源:	http://www.loc.gov/catdir/toc/wiley021/2001045658.html
ISBN:	0471494437 (pbk.)

Strategic market relationships :from strategy to implementation /
Donaldson, Bill,1948-

Strategic market relationships :from strategy to implementation /Bill Donaldson, Tom O'Toole. - Chicester, West Sussex, England ;Wiley,c2002. - xiii, 288 p. :ill. ;24 cm.

Includes bibliographical references (p. [259]-275) and index.

ISBN: 0471494437 (pbk.)NT1254Subjects--Topical Terms:

147565
Relationship marketing.

LC Class. No.: HF5415.55 / .D66 2002

Dewey Class. No.: 658.8/12

Strategic market relationships :from strategy to implementation /
LDR:00873nam _2200193a _450 001 137430
008 140815s2002 enka 001 0 eng
020 $a 0471494437 (pbk.) $c NT1254
035 $a 00080777
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.55 $b .D66 2002
082 0 0 $a 658.8/12 $2 21
100 1 $a Donaldson, Bill, $d 1948- $3 161574
245 1 0 $a Strategic market relationships : $b from strategy to implementation / $c Bill Donaldson, Tom O'Toole.
260 $a Chicester, West Sussex, England ; $a New York : $b Wiley, $c c2002.
300 $a xiii, 288 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [259]-275) and index.
650 0 $a Relationship marketing. $3 147565
650 0 $a Strategic alliances (Business) $3 147646
650 0 $a Business networks. $3 147648
650 0 $a Industrial management. $3 146694
700 1 $a O'Toole, Tom, $d 1966- $3 161575
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/wiley043/2001045658.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley036/2001045658.html
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/wiley021/2001045658.html

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六樓西文書庫 (6th Floor-Western Books)

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