| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Strategic market relationships :/ Bill Donaldson, Tom O'Toole. |
| Reminder of title: |
from strategy to implementation / |
| Author: |
Donaldson, Bill, |
| other author: |
O'Toole, Tom, |
| Published: |
Chicester, West Sussex, England ;Wiley,c2002. |
| Description: |
xiii, 288 p. :ill. ;24 cm. |
| Subject: |
Relationship marketing. - |
| Online resource: |
http://www.loc.gov/catdir/bios/wiley043/2001045658.html |
| Online resource: |
http://www.loc.gov/catdir/description/wiley036/2001045658.html |
| Online resource: |
http://www.loc.gov/catdir/toc/wiley021/2001045658.html |
| ISBN: |
0471494437 (pbk.) |