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The dollarization discipline :how smart companies create customer value... and profit from it /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The dollarization discipline :/ Jeffrey J. Fox, Richard C. Gregory.
其他題名:	how smart companies create customer value... and profit from it /
作者:	Fox, Jeffrey J.,
其他作者:	Gregory, Richard C.,
出版者:	Hoboken, N.J. :John Wiley & Sons,2004.
面頁冊數:	ix, 262 p.:ill.;24 cm.
附註:	Formerly CIP.
標題:	Marketing - Management. -
ISBN:	0471659509 (hbk.) :NT910

The dollarization discipline :how smart companies create customer value... and profit from it /
Fox, Jeffrey J.,1945-

The dollarization discipline :how smart companies create customer value... and profit from it /Jeffrey J. Fox, Richard C. Gregory. - Hoboken, N.J. :John Wiley & Sons,2004. - ix, 262 p.:ill.;24 cm.

Formerly CIP.

ISBN: 0471659509 (hbk.) :NT910

Nat. Bib. No.: GBA446686bnbSubjects--Topical Terms:

147454
Marketing
--Management.

Dewey Class. No.: 658.8

The dollarization discipline :how smart companies create customer value... and profit from it /
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