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Tangible strategies for intangible assets :how to manage and measure your company's brand, patents, intellectual property, and other sources of value /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Tangible strategies for intangible assets :/ John Berry.
其他題名:	how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
作者:	Berry, John,
出版者:	New York :McGraw-Hill,c2005.
面頁冊數:	ix, 325 p. :ill. ;24 cm.
Subject:	Intangible property - Management. -
Online resource:	http://www.loc.gov/catdir/description/mh051/2004012351.html
Online resource:	http://www.loc.gov/catdir/bios/mh051/2004012351.html
ISBN:	0071412867 (hbk.):

Tangible strategies for intangible assets :how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
Berry, John,1960-.

Tangible strategies for intangible assets :how to manage and measure your company's brand, patents, intellectual property, and other sources of value /John Berry. - New York :McGraw-Hill,c2005. - ix, 325 p. :ill. ;24 cm.

Includes bibliographical references (p. 291-309) and index.

ISBN: 0071412867 (hbk.):NT1798

LCCN: 2004012351Subjects--Topical Terms:

153836
Intangible property
--Management.

LC Class. No.: HD53 / .B468 2005

Dewey Class. No.: 658.15

Tangible strategies for intangible assets :how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
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035 $a 00095722
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050 0 0 $a HD53 $b .B468 2005
082 0 0 $a 658.15 $2 22
100 1 $a Berry, John, $d 1960-. $3 164069
245 1 0 $a Tangible strategies for intangible assets : $b how to manage and measure your company's brand, patents, intellectual property, and other sources of value / $c John Berry.
260 $a New York : $b McGraw-Hill, $c c2005.
300 $a ix, 325 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 291-309) and index.
650 0 $a Intangible property $x Management. $3 153836
650 0 $a Intangible property $x Valuation. $3 153072
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh051/2004012351.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/mh051/2004012351.html