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The new marketing conversation :creating and strengthening relationships between buyers and sellers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The new marketing conversation :/ Donna Baier Stein, Alexandra MacAaron.
其他題名:	creating and strengthening relationships between buyers and sellers /
作者:	Stein, Donna Baier.
其他作者:	MacAaron, Alexandra.
出版者:	Mason, Ohio :Thomson,c2005.
面頁冊數:	xii, 271 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Customer relations. -
ISBN:	0324200579 (hbk.):

The new marketing conversation :creating and strengthening relationships between buyers and sellers /
Stein, Donna Baier.

The new marketing conversation :creating and strengthening relationships between buyers and sellers /Donna Baier Stein, Alexandra MacAaron. - Mason, Ohio :Thomson,c2005. - xii, 271 p. :ill. ;24 cm.

Includes index.

The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.

ISBN: 0324200579 (hbk.):US34.95

LCCN: 2005274028Subjects--Topical Terms:

147266
Customer relations.

LC Class. No.: HF5415.5 / .S736 2005

Dewey Class. No.: 658.8/12

The new marketing conversation :creating and strengthening relationships between buyers and sellers /
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