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Advances in electronic marketing /

~

Clarke, Irvine,1961-

Advances in electronic marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advances in electronic marketing // [edited by] Irvine Clarke III, Theresa B. Flaherty.
remainder title:	Electronic marketing
other author:	Clarke, Irvine,
Published:	Hershey, PA :Idea Group Pub.,c2005.
Description:	xv, 318 p. :ill. ;27 cm.
Subject:	Internet advertising. -
Online resource:	http://www.loc.gov/catdir/toc/ecip055/2004029847.html
ISBN:	1591403219 (hbk.)
ISBN:	1591403227 (pbk.) :
ISBN:	1591403235 (ebook)

Advances in electronic marketing /
Advances in electronic marketing /Electronic marketing[edited by] Irvine Clarke III, Theresa B. Flaherty. - Hershey, PA :Idea Group Pub.,c2005. - xv, 318 p. :ill. ;27 cm.

Includes bibliographical references and index.

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

ISBN: 1591403219 (hbk.)

LCCN: 2004029847Subjects--Topical Terms:

150008
Internet advertising.

LC Class. No.: HF5415.1265 / .A38 2005

Dewey Class. No.: 658.8/72

Advances in electronic marketing /
LDR:01050nam _2200253 _450 001 139491
005 20060519083449.0
008 041214s2005 paua b 001 0 eng
010 $a 2004029847
020 $a 1591403219 (hbk.)
020 $a 1591403227 (pbk.) : $c NT2291
020 $a 1591403235 (ebook)
035 $a 00109445
040 $a DLC $c DLC $d YDX $d IXA $d PMC $d BAKER $d NLGGC $d DLC
042 $a pcc
050 0 0 $a HF5415.1265 $b .A38 2005
082 0 0 $a 658.8/72 $2 22
084 $a 85.40 $2 bcl
245 0 0 $a Advances in electronic marketing / $c [edited by] Irvine Clarke III, Theresa B. Flaherty.
246 3 0 $a Electronic marketing
260 $a Hershey, PA : $b Idea Group Pub., $c c2005.
300 $a xv, 318 p. : $b ill. ; $c 27 cm.
504 $a Includes bibliographical references and index.
520 $a "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
650 0 $a Internet advertising. $3 150008
650 0 $a Internet marketing. $3 148374
650 0 $a World Wide Web. $3 147143
700 1 $a Clarke, Irvine, $d 1961- $3 166902
700 1 $a Flaherty, Theresa, $d 1968- $3 166903
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip055/2004029847.html

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