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Challenging the big brands :how new ...

Cullen, Cheryl Dangel.

Challenging the big brands :how new brands win market share with innovative design /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Challenging the big brands :/ Judith Evans, Cheryl Dangel Cullen.
其他題名:	how new brands win market share with innovative design /
作者:	Evans, Judith,
其他作者:	Cullen, Cheryl Dangel.
出版者:	Gloucester, Mass. :Rockport Publishers,2004 printing, c2003.
面頁冊數:	176 p. :ill. (some col.) ;29 cm.
標題:	Logos (Symbols) - Design. -
ISBN:	1592530931 (pbk.) :

Challenging the big brands :how new brands win market share with innovative design /
Evans, Judith,1964-

Challenging the big brands :how new brands win market share with innovative design /Judith Evans, Cheryl Dangel Cullen. - Gloucester, Mass. :Rockport Publishers,2004 printing, c2003. - 176 p. :ill. (some col.) ;29 cm.

First published in the United States of America as hardcover in 2003.

ISBN: 1592530931 (pbk.) :NT983

Nat. Bib. No.: GBA634984bnbSubjects--Topical Terms:

167095
Logos (Symbols)
--Design.

LC Class. No.: NC1003 / .E83 2003

Challenging the big brands :how new brands win market share with innovative design /
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