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Magic numbers for consumer marketing...

Davis, John L.

Magic numbers for consumer marketing :key measures to evaluate marketing success /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Magic numbers for consumer marketing :/ John Davis.
其他題名:	key measures to evaluate marketing success /
作者:	Davis, John L.
出版者:	Singapore ;Wiley,2005.
面頁冊數:	vii, 309 p. :ill. ;26 cm.
標題:	Marketing research. -
ISBN:	0470821620 (bound) :

Magic numbers for consumer marketing :key measures to evaluate marketing success /
Davis, John L.

Magic numbers for consumer marketing :key measures to evaluate marketing success /John Davis. - Singapore ;Wiley,2005. - vii, 309 p. :ill. ;26 cm.

Includes bibliographical references and index.

Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understandingmarketing -- Supplement : using the magic numbers in a marketing plan

ISBN: 0470821620 (bound) :NT823

LCCN: 2005296778

Nat. Bib. No.: GBA544033bnb Subjects--Topical Terms:

148579
Marketing research.

LC Class. No.: HF5415 / .D365 2005

Dewey Class. No.: 658.8

Magic numbers for consumer marketing :key measures to evaluate marketing success /
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