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Marketing research :an applied orien...
~
Malhotra, Naresh K.
Marketing research :an applied orientation /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Marketing research :/ Naresh K. Malhotra.
其他題名:
an applied orientation /
作者:
Malhotra, Naresh K.
出版者:
Upper Saddle River, N.J. :Pearson/Prentice-Hall,c2004.
面頁冊數:
xxix, 715, [69] p. :ill., ports. ;28 cm. +1 CD-ROM (4 3/4 in.)
標題:
Marketing research. -
ISBN:
0131219782 (pbk) :
ISBN:
0131217291 (Int'l ed.)
Marketing research :an applied orientation /
Malhotra, Naresh K.
Marketing research :
an applied orientation /Naresh K. Malhotra. - 4th ed. - Upper Saddle River, N.J. :Pearson/Prentice-Hall,c2004. - xxix, 715, [69] p. :ill., ports. ;28 cm. +1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
ISBN: 0131219782 (pbk) :NT1102
Nat. Bib. No.: GBA3-50919Subjects--Topical Terms:
148579
Marketing research.
LC Class. No.: HF5415.2 / .M29 2004
Dewey Class. No.: 658.83
Marketing research :an applied orientation /
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