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How consumers decide.

Learning Seed Company.

How consumers decide.

紀錄類型:	書目-投影資料、錄影資料、電影片 : 單行本
正題名/作者:	How consumers decide./ Learning Seed ; writer and executive producer, Jeffrey Schrank.
其他作者:	Schrank, Jeffrey.
出版者:	Lake Zurich, IL :Learning Seed,c2007.
面頁冊數:	1 videodisc (23 min.) :sd., col. with b&w sequences ;4 3/4 in.
標題:	Consumer behavior. -
ISBN:	1557408351
ISBN:	9781557408358

How consumers decide.
How consumers decide.[videorecording] /Learning Seed ; writer and executive producer, Jeffrey Schrank. - Lake Zurich, IL :Learning Seed,c2007. - 1 videodisc (23 min.) :sd., col. with b&w sequences ;4 3/4 in.

The subconscious -- Hearts or minds? -- Emotions -- Mental shortcuts -- Names and frames.

Narrator, Kristen Udowitz

Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or "rules of thumb" that consumers use to make decisions easier and evaluates the role of brand names and images in consumer judgments.

DVD-R.

Closed-captioned. In English with optional English subtitles.

ISBN: 1557408351NT9500

Publisher. No.: LS-1305-07-DVDLearning SeedSubjects--Topical Terms:

146707
Consumer behavior.
Index Terms--Genre/Form:

180266
Educational videos.

How consumers decide.
LDR:01326cgm _2200265Ia_450 001 144836
003 OCoLC
005 20071015021152.0
007 vd mvaizu
008 071016s2007 ilu023 vleng d
020 $a 1557408351 $c NT9500
020 $a 9781557408358
028 4 2 $a LS-1305-07-DVD $b Learning Seed
035 $a 00132185
040 $a MNI $c MNI $d IBS $d YDXCP $d TW4O4
041 0 $a eng $b eng
049 $a NKCA
090 $a HF5415.32 $b .H69 2007
245 0 0 $a How consumers decide. $h [videorecording] / $c Learning Seed ; writer and executive producer, Jeffrey Schrank.
260 $a Lake Zurich, IL : $b Learning Seed, $c c2007.
300 $a 1 videodisc (23 min.) : $b sd., col. with b&w sequences ; $c 4 3/4 in.
505 0 $a The subconscious -- Hearts or minds? -- Emotions -- Mental shortcuts -- Names and frames.
511 0 $a Narrator, Kristen Udowitz
520 $a Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or "rules of thumb" that consumers use to make decisions easier and evaluates the role of brand names and images in consumer judgments.
538 $a DVD-R.
546 $a Closed-captioned. In English with optional English subtitles.
650 0 $a Consumer behavior. $3 146707
650 0 $a Decision making. $3 147747
650 0 $a Marketing $x Psychological aspects. $3 152451
655 0 $a Educational videos. $3 180266
655 0 $a Video recordings for the hearing impaired. $3 180267
700 1 $a Schrank, Jeffrey. $4 aus $4 pro $3 180264
700 1 $a Udowitz, Kristen. $4 nrt $3 180265
710 2 $a Learning Seed Company. $3 180260