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Data mining and market intelligence ...
~
Chiu, Susan.
Data mining and market intelligence for optimal marketing returns /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Data mining and market intelligence for optimal marketing returns // Susan Chiu, Domingo Tavella.
Author:
Chiu, Susan.
other author:
Tavella, Domingo,
Published:
Amsterdam ;Butterworth-Heinemann,2008.
Description:
xii, 280 p. :ill. ;24 cm.
Subject:
Marketing research. -
ISBN:
0750682345 (hbk.) :
ISBN:
9780750682343 (hbk.)
Data mining and market intelligence for optimal marketing returns /
Chiu, Susan.
Data mining and market intelligence for optimal marketing returns /
Susan Chiu, Domingo Tavella. - 1st ed. - Amsterdam ;Butterworth-Heinemann,2008. - xii, 280 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 0750682345 (hbk.) :NT1972Subjects--Topical Terms:
148579
Marketing research.
LC Class. No.: HF5415.2 / .C485 2008
Dewey Class. No.: 658.83
Data mining and market intelligence for optimal marketing returns /
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0750682345 (hbk.) :
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NT1972
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9780750682343 (hbk.)
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Chiu, Susan.
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Data mining and market intelligence for optimal marketing returns /
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Susan Chiu, Domingo Tavella.
250
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1st ed.
260
$a
Amsterdam ;
$a
Boston ;
$a
London :
$b
Butterworth-Heinemann,
$c
2008.
300
$a
xii, 280 p. :
$b
ill. ;
$c
24 cm.
504
$a
Includes bibliographical references and index.
650
0
$a
Marketing research.
$3
148579
650
0
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Data mining.
$3
147024
700
1
$a
Tavella, Domingo,
$d
1948-.
$3
184414
0 based onreview(s)
Location:
全部
六樓西文書庫 (6th Floor-Western Books)
Year:
Volume Number:
Items
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