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Social media marketing :the next generation of business engagement /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Social media marketing :/ Dave Evans with Jake McKee.
其他題名:	the next generation of business engagement /
作者:	Evans, Dave,
其他作者:	McKee, Jake.
出版者:	Indianapolis, Ind. :Wiley Pub.,c2010.
面頁冊數:	xix, 388 p. :ill. ;24 cm.
標題:	Customer relations. -
ISBN:	0470634030
ISBN:	9780470634035 (pbk.) :
ISBN:	9780470944196 (ebk.)
ISBN:	9780470944202 (ebk.)
ISBN:	9780470944219 (ebk.)

Social media marketing :the next generation of business engagement /
Evans, Dave,1956-

Social media marketing :the next generation of business engagement /Dave Evans with Jake McKee. - 1st ed. - Indianapolis, Ind. :Wiley Pub.,c2010. - xix, 388 p. :ill. ;24 cm. - Serious skills. - Serious skills..

Includes bibliographical references (p. 355-375) and index.

Social business fundamentals --

ISBN: 0470634030

LCCN: 2010034662Subjects--Topical Terms:

147266
Customer relations.

LC Class. No.: HF5415.1265 / .E927 2010

Dewey Class. No.: 658.8/72

Social media marketing :the next generation of business engagement /
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505 0 0 $t Social business fundamentals -- $t Social media and customer engagement -- $t The new role of the customer -- $t Build a social business -- $t The social business ecosystem -- $t Run a social business -- $t Social technology and business decisions -- $t Social analytics, metrics, and measurement -- $t Five essential tips -- $t Social business building blocks -- $t Engagement on the social web -- $t Social CRM -- $t Social objects -- $t The social graph -- $t Social applications.
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