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The social media bible :tactics, tools, and strategies for business success /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The social media bible :/ Lon Safko.
其他題名:	tactics, tools, and strategies for business success /
作者:	Safko, Lon.
出版者:	Hoboken, N.J. :Wiley,c2010.
面頁冊數:	xix, 771 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Electronic commerce. -
ISBN:	9780470623978 (pbk. : acid-free paper) :
ISBN:	0470623977 (pbk. : acid-free paper)
ISBN:	9780470912683 (ebk)
ISBN:	9780470912690 (ebk)
ISBN:	9780470912706 (ebk)

The social media bible :tactics, tools, and strategies for business success /
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100 1 $a Safko, Lon. $3 187441
245 1 4 $a The social media bible : $b tactics, tools, and strategies for business success / $c Lon Safko.
250 $a 2nd ed.
260 $a Hoboken, N.J. : $b Wiley, $c c2010.
300 $a xix, 771 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
505 0 $a What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement.
650 0 $a Electronic commerce. $3 147587
650 0 $a Internet marketing. $3 148374
650 0 $a Online social networks $x Economic aspects. $3 187442
650 0 $a Social media $x Economic aspects. $3 187440