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The old rules of marketing are dead :6 new rules to reinventing your brand & reigniting your business /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The old rules of marketing are dead :/ Timothy R. Pearson.
其他題名:	6 new rules to reinventing your brand & reigniting your business /
作者:	Pearson, Timothy R.
出版者:	New York :McGraw-Hill,c2011.
面頁冊數:	xi, 240 p. ;24 cm.
標題:	Branding (Marketing) -
ISBN:	9780071762557 (hbk.) :
ISBN:	0071762558 (hbk.)
ISBN:	9780071788229 (pbk.)
ISBN:	0071788220 (pbk.)
ISBN:	9780071762564 (ebk)
ISBN:	0071762566 (ebk)

The old rules of marketing are dead :6 new rules to reinventing your brand & reigniting your business /
Pearson, Timothy R.

The old rules of marketing are dead :6 new rules to reinventing your brand & reigniting your business /Timothy R. Pearson. - New York :McGraw-Hill,c2011. - xi, 240 p. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780071762557 (hbk.) :NT815

LCCN: 2010047468Subjects--Topical Terms:

187439
Branding (Marketing)

LC Class. No.: HF5415.1255 / .P43 2011

Dewey Class. No.: 658.8/27

The old rules of marketing are dead :6 new rules to reinventing your brand & reigniting your business /
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245 1 4 $a The old rules of marketing are dead : $b 6 new rules to reinventing your brand & reigniting your business / $c Timothy R. Pearson.
260 $a New York : $b McGraw-Hill, $c c2011.
300 $a xi, 240 p. ; $c 24 cm.
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650 0 $a Branding (Marketing) $3 187439
650 0 $a Customer relations. $3 147266

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