| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
New products management // Merle Crawford, Anthony Di Benedetto. |
| Author: |
Crawford, C. Merle |
| other author: |
Di Benedetto, C. Anthony. |
| Published: |
New York :McGraw-Hill Irwin,c2011. |
| Description: |
xvi, 576 p. :ill. ;24 cm. |
| Subject: |
New products - Management. - |
| ISBN: |
9780073404806 (hbk.) : |
| ISBN: |
0073404802 (hbk.) |
| ISBN: |
9780071289238 (pbk.) |
| ISBN: |
0071289232 (pbk.) |