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A concise guide to market research :...

Mooi, Erik.

A concise guide to market research :the process, data, and methods using IBM SPSS statistics /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	A concise guide to market research :/ Erik Mooi, Marko Sarstedt.
其他題名:	the process, data, and methods using IBM SPSS statistics /
作者:	Mooi, Erik.
其他作者:	Sarstedt, Marko.
出版者:	Heidelberg :Springer,c2011.
面頁冊數:	xx, 307 p. :ill. ;25 cm.
標題:	Economics. -
ISBN:	9783642125409 (bound) :
ISBN:	9783642125416 (ebook)

A concise guide to market research :the process, data, and methods using IBM SPSS statistics /
Mooi, Erik.

A concise guide to market research :the process, data, and methods using IBM SPSS statistics /Erik Mooi, Marko Sarstedt. - Heidelberg :Springer,c2011. - xx, 307 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9783642125409 (bound) :NT2333Subjects--Topical Terms:

148575
Economics.

LC Class. No.: HF5415.2 / .M66 2011

Dewey Class. No.: 658.8/3/015195

A concise guide to market research :the process, data, and methods using IBM SPSS statistics /
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245 1 2 $a A concise guide to market research : $b the process, data, and methods using IBM SPSS statistics / $c Erik Mooi, Marko Sarstedt.
260 $a Heidelberg : $b Springer, $c c2011.
300 $a xx, 307 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 0 $a Economics. $3 148575
650 0 $a Economics $x Statistics. $3 191293
650 0 $a Industrial management. $3 146694
650 0 $a Marketing. $3 147453
700 1 $a Sarstedt, Marko. $3 191292

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