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Advertising and promotion :an integr...
~
Hackley, Chris
Advertising and promotion :an integrated marketing communications approach /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Advertising and promotion :/ Chris Hackley.
其他題名:
an integrated marketing communications approach /
作者:
Hackley, Chris
出版者:
Los Angeles :Sage Publications,c2010.
面頁冊數:
xii, 333 p., [8] p. of plates :ill. (some col.) ;24 cm.
標題:
Advertising. -
ISBN:
9781849201452 (bound) :
ISBN:
9781849201469 (pbk.)
Advertising and promotion :an integrated marketing communications approach /
Hackley, Chris
Advertising and promotion :
an integrated marketing communications approach /Chris Hackley. - 2nd ed. - Los Angeles :Sage Publications,c2010. - xii, 333 p., [8] p. of plates :ill. (some col.) ;24 cm.
Includes bibliographical references (p. [311]-322) and index.
ISBN: 9781849201452 (bound) :NT4487
LCCN: 2009932899Subjects--Topical Terms:
147785
Advertising.
LC Class. No.: HF5823 / .H185 2010
Dewey Class. No.: 659.1
Advertising and promotion :an integrated marketing communications approach /
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