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Advertising and promotion :an integr...

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Hackley, Chris

Advertising and promotion :an integrated marketing communications approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising and promotion :/ Chris Hackley.
Reminder of title:	an integrated marketing communications approach /
Author:	Hackley, Chris
Published:	Los Angeles :Sage Publications,c2010.
Description:	xii, 333 p., [8] p. of plates :ill. (some col.) ;24 cm.
標題:	Advertising. -
ISBN:	9781849201452 (bound) :
ISBN:	9781849201469 (pbk.)

Advertising and promotion :an integrated marketing communications approach /
Hackley, Chris

Advertising and promotion :an integrated marketing communications approach /Chris Hackley. - 2nd ed. - Los Angeles :Sage Publications,c2010. - xii, 333 p., [8] p. of plates :ill. (some col.) ;24 cm.

Includes bibliographical references (p. [311]-322) and index.

ISBN: 9781849201452 (bound) :NT4487

LCCN: 2009932899Subjects--Topical Terms:

147785
Advertising.

LC Class. No.: HF5823 / .H185 2010

Dewey Class. No.: 659.1

Advertising and promotion :an integrated marketing communications approach /
LDR:00665cam _2200193 a_450 001 148497
005 20131030100316.0
008 090719s2010 cauaf b 001 0 eng
010 $a 2009932899
020 $a 9781849201452 (bound) : $c NT4487
020 $a 9781849201469 (pbk.)
035 $a 00151864
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5823 $b .H185 2010
082 0 0 $a 659.1 $2 22
100 1 $a Hackley, Chris $3 191303
100 1 $a Hackley, Christopher E. $3 156334
245 1 0 $a Advertising and promotion : $b an integrated marketing communications approach / $c Chris Hackley.
250 $a 2nd ed.
260 $a Los Angeles : $b Sage Publications, $c c2010.
300 $a xii, 333 p., [8] p. of plates : $b ill. (some col.) ; $c 24 cm.
504 $a Includes bibliographical references (p. [311]-322) and index.
650 0 $a Advertising. $3 147785
650 0 $a Advertising $x Social aspects. $3 146706
650 0 $a Sales promotion. $3 151955
650 0 $a Advertising $x Brand name products. $3 151468

館藏地: 出版年: 卷號:

館藏

1 筆 • 頁數 1 •
1

典藏地名稱

館藏流通類別

E15511

六樓西文書庫 (6th Floor-Western Books)

一般借閱

外文書

* 659.1 H122 2010

一般(Normal)

在架

0

5030000-1010017

1 筆 • 頁數 1 •
1

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