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Brand revolution :rethinking brand identity /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Brand revolution :/ Marie-Claude Sicard.
其他題名:	rethinking brand identity /
作者:	Sicard, Marie-Claude.
出版者:	Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,c2013.
面頁冊數:	ix, 162 p. :ill. ;25 cm.
標題:	Branding (Marketing) -
ISBN:	9781137019486 (bound) :

Brand revolution :rethinking brand identity /
Sicard, Marie-Claude.

Brand revolution :rethinking brand identity /Marie-Claude Sicard. - Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,c2013. - ix, 162 p. :ill. ;25 cm.

Includes bibliographical references (p. 156-160) and index.

ISBN: 9781137019486 (bound) :NT1216

LCCN: 2012041131Subjects--Topical Terms:

187439
Branding (Marketing)

LC Class. No.: HF5415.1255 / .S523 2013

Dewey Class. No.: 658.8/27

Brand revolution :rethinking brand identity /
LDR:00597cam _2200181 a_450 001 148501
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008 121012s2013 enka b 001 0 eng
010 $a 2012041131
020 $a 9781137019486 (bound) : $c NT1216
035 $a 00151868
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.1255 $b .S523 2013
082 0 0 $a 658.8/27 $2 23
100 1 $a Sicard, Marie-Claude. $3 191307
245 1 0 $a Brand revolution : $b rethinking brand identity / $c Marie-Claude Sicard.
260 $a Houndmills, Basingstoke, Hampshire : $b Palgrave Macmillan, $c c2013.
300 $a ix, 162 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 156-160) and index.
650 0 $a Branding (Marketing) $3 187439
650 0 $a Product management. $3 149446

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