廣告

廣告活動個案研究 by: (Language materials, printed)

市場分析與廣告策略研擬 by: (Language materials, printed)

廣告 : 1991廣告創作年鑑 by: (Language materials, printed)

臺灣廣告發燒語 by: (Language materials, printed)

廣告劇場，開「賣」啦 by: (Language materials, printed)

如何進行廣告 by: (Language materials, printed)

廣告大創意, 又名, Lois廣告大創意 by: (Language materials, printed)

認識廣告 by: (Language materials, printed)

整合行銷傳播 : 21世紀企業決勝關鍵 by: (Language materials, printed)

如何做廣告 by: (Language materials, printed)

進入廣告天地 by: (Language materials, printed)

現代廣告表現事典 by: (Language materials, printed)

系列性廣告鑑賞 by: (Language materials, printed)

打開廣告之庫 : 聯廣綠手指的故事 by: (Language materials, printed)

全新定位行銷 by: (Language materials, printed)

DM文案完全攻略本 by: (Language materials, printed)

哈姆雷特的行銷疑問 : 26個可供借鏡的廣告行銷實例 by: (Language materials, printed)

你今天工作的心情好不好? : 廣告人的情緒管理手冊 by: (Language materials, printed)

房地產廣告企劃戰略 by: (Language materials, printed)

就業現場．廣告業 by: (Language materials, printed)

廣告遊戲 : 第一本現代廣告白皮書 by: (Language materials, printed)

如何激發大創意 : Jack Foster的創意奇想法 by: (Language materials, printed)

奧格威自傳 by: (Language materials, printed)

廣告學 by: (Language materials, printed)

廣告獨賣 : 成功的廣告指南 by: (Language materials, printed)

廣告文化 by: (Language materials, printed)

廣告EQ行大運 by: (Language materials, printed)

臺灣廣告人物 by: (Language materials, printed)

致富頻道 : 我如何用有線電視創下一億美元業績 by: (Language materials, printed)

廣告發燒片 by: (Language materials, printed)

創意心情 : 台灣百位廣告人的創意哲學(筆記書) by: (Language materials, printed)

成功的第一眼 : 企業形象包裝 by: (Language materials, printed)

廣告目標與效果測定 by: (Language materials, printed)

如何寫好廣告文案 by: (Language materials, printed)

廣告人也瘋狂 by: (Language materials, printed)

顛覆廣告 : 來自法國的創意主張與經營策略 by: (Language materials, printed)

超猛廣告創意 by: (Language materials, printed)

廣告大師詹姆士．韋伯．楊的廣告傳奇 by: (Language materials, printed)

行銷交響樂 : 廣告、促銷、公關市場新動態 by: (Language materials, printed)

美國麥迪遜大道 by: (Language materials, printed)

行銷新風潮 : 生活型態與事件行銷 by: (Language materials, printed)

怎樣做最有效的廣告 by: (Language materials, printed)

廣告IQ大放送 by: (Language materials, printed)

皮爾松那形象法則 : 成功打造個人和企業的金字招牌 by: (Language materials, printed)

Brand 9 : 全球9大暢銷品牌廣告創意解析 by: (Language materials, printed)

全球成功廣告500則 by: (Language materials, printed)

網路廣告第一課 : 蠻荒西部角力賽的生存之道 by: (Language materials, printed)

遠近馳名 : 廣告宣傳的點子庫 by: (Language materials, printed)

極大化行銷 by: (Language materials, printed)

魔術行銷 by: (Language materials, printed)

看廣告學創意 = What amazing ideas! by: (Language materials, printed)

創意三通 by: (Language materials, printed)

文案發燒 : 二十座One Show獎得主的廣告心得 by: (Language materials, printed)

廣告must read by: (Language materials, printed)

新商品廣告賣翻天 by: (Language materials, printed)

廣告原理與實務 by: (Language materials, printed)

廣告魔法師 : 讓廣告實現你的夢想 by: (Language materials, printed)

時報廣告金像獎專輯. 二十三屆 by: (Language materials, printed)

成功的廣告策略 by: (Language materials, printed)

廣告理論與戰略 = Advertising theory and strategies by: (Language materials, printed)

新EVENT : 全效溝通掌握行銷脈動 by: (Language materials, printed)

中國當代廣告史 by: (Language materials, printed)

廣告與促銷 by: (Language materials, printed)

左腦攻打右腦 by: (Language materials, printed)

廣告管理 by: (Language materials, printed)

廣告學 by: (Language materials, printed)

廣告與招牌 by: (Language materials, printed)

雄霸市場廣告法 by: (Language materials, printed)

新觀點 : 商品買賣廣告戰略 by: (Language materials, printed)

增加19倍銷售的廣告創意法 by: (Language materials, printed)

新銳創意180 : 全球頂尖廣告師父教你寫得獎平面廣告 by: (Language materials, printed)

廣告的真實與謊言 by: (Language materials, printed)

廣告學 = Advertising : 管理.策略.創意 by: (Language materials, printed)

現代廣告概論 : 策略與實務 by: (Language materials, printed)

廣告企劃 by: (Language materials, printed)

廣告管理實務 = Practices of advertising management by: (Language materials, printed)

顧客不會主動告訴你 : 人們最愛什麼?如何投其所好?你是否己失去準頭? by: (Language materials, printed)

經典廣告20 : 二十世紀最具革命性、改變世界的20則廣告 by: (書目-語言資料,印刷品)

幹嘛打廣告 : 瑟吉歐.柴曼的行銷策略大預言 by: (書目-語言資料,印刷品)

現代廣告學 = Contemporary advertising by: (書目-語言資料,印刷品)

啊哈!公關 : 行銷策略大師Al Ries談公關與廣告的新定位 by: (書目-語言資料,印刷品)

抓住怪怪粉絲(Fans) by: (書目-語言資料,印刷品)

廣告創意 = Advertising creativiy:concept & practice : 概念與操作 by: (書目-語言資料,印刷品)

非常齊見 by: (書目-語言資料,印刷品)

廣告22黃金法則 by: (書目-語言資料,印刷品)

讓顧客掏腰包的策略行銷 by: (書目-語言資料,印刷品)

Lois廣告大創意, 又名, 廣告大創意 by: (書目-語言資料,印刷品)

去它的廣告行銷 : 經營好「自己」這個品牌, 是人生成功的第一步 by: (書目-語言資料,印刷品)

一鳴驚人 by: (書目-語言資料,印刷品)

明日行銷 : 左腦攻打右腦. 2 by: (書目-語言資料,印刷品)

廣告風雲 by: (書目-語言資料,印刷品)

廣告創意手冊 by: (書目-語言資料,印刷品)

贏在行銷 = Winning effective marketing by: (書目-語言資料,印刷品)

廣告原理 : 一種全球性的廣告和營銷視角(簡體字) by: (書目-語言資料,印刷品)

時報世界華文廣告獎專輯 = 9th Time internation Chinese advertising awards annual : 放肆華文. 第九屆 by: (書目-語言資料,印刷品)

時報亞太廣告獎專輯 = 12th Time Asia-Pacific advertising awards annual. 第十二屆 by: (書目-語言資料,印刷品)

做個高附加價值的行銷人 : 從創造力到執行力 by: (書目-語言資料,印刷品)

200個行銷創意妙方 : 利用最低成本創造無限商機 by: (書目-語言資料,印刷品)

戶外廣告 = Outdoor advertising design/production by: (書目-語言資料,印刷品)

整合行銷傳播 : 全方位理論架構與本土實務個案 by: (書目-語言資料,印刷品)

廣告學 = Advertising: strategy & business case : 策略、經營與廣告個案實例 by: (書目-語言資料,印刷品)

廣告傳播 = Advertising communications by: (書目-語言資料,印刷品)

有專業不必靠關係 : 面對客戶該做的54件事 by: (書目-語言資料,印刷品)

廣告 : 原理與實務 by: (書目-語言資料,印刷品)

廣告學 = Advertising : 管理.策略.創意 by: (書目-語言資料,印刷品)

廣告理論 = Advanced advertising theory by: (書目-語言資料,印刷品)

廣告原理與實務 by: (書目-語言資料,印刷品)

廣告學 = Advertising : 策略與管理; strategy & management by: (書目-語言資料,印刷品)

廣告與行銷 by: (書目-語言資料,印刷品)

廣告創意 = Creativity in advertising by: (書目-語言資料,印刷品)

廣告策略 = Advertising strategies by: (書目-語言資料,印刷品)

品牌策略 by: (書目-語言資料,印刷品)

3張嘴傳遍全世界 : 口碑行銷威力大 by: (書目-語言資料,印刷品)

政治廣告 : 理論與實務 by: (書目-語言資料,印刷品)

堅持賴東明 冒險楊淑鈴& 2005年傑出廣告人終身成就獎紀念特刊 by: (書目-語言資料,印刷品)

展示設計 by: (書目-語言資料,印刷品)

創意High客 by: (書目-語言資料,印刷品)

廣告學 by: (書目-語言資料,印刷品)

形象High客 by: (書目-語言資料,印刷品)

經營客戶的藝術 : 專業業務一定要會的54件事 by: (書目-語言資料,印刷品)

我的廣告人生 : 廣告巨人歷久彌新的行銷金律 by: (書目-語言資料,印刷品)

台灣廣告教育 : 回顧與前瞻 by: (書目-語言資料,印刷品)

贏在關鍵字廣告(簡體字) : Google AdWords制勝法寶 by: (書目-語言資料,印刷品)

孫大偉的菜尾與初衷 by: (書目-語言資料,印刷品)

整合行銷傳播 = Integrated marketing communication : 全方位理論架構與本土實務個案 by: (書目-語言資料,印刷品)

廣告管理 by: (書目-電子資源)