行銷管理
Overview
| Works: | 151 works in 151 publications in 151 languages | |
|---|---|---|
Titles
服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; quality enhancement & value creation
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(Language materials, printed)
服務行銷與管理 = Service marketing and management : a value creating process
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(Language materials, printed)
行銷管理概論 = Essentials of marketing management:principles and practices : 探索原理與體驗實務
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(Language materials, printed)
服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; 從平凡生活體現服務業得不凡價值; 輕鬆掃描「服務上影」短片.有效掌握重點觀念; quality enhancement & value creation
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(Language materials, printed)
場景革命 = Contextual revolution : 產品即場景.分享即獲取.跨界即連接.流行即流量,重構人與商業的邏輯思維
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(Language materials, printed)
大數據時代行銷顯學 = Numerical thinking x Excel = Results : 業績長紅的數字思考力與Excel商用技巧
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(Language materials, printed)
高等教育機構行銷管理與實務 = Marketing management and practice of higher education institutions
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(Electronic resources)
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