行銷傳播

Overview

Works:	2 works in 2 publications in 2 languages

Titles

整合行銷傳播 = Integrated marketing communication : 全方位理論架構與本土實務個案 by: (Language materials, printed)

整合行銷傳播策略與企劃 = Integrated marketing communications & planning by: (Language materials, printed)

Subjects

市場學