Consumer satisfaction.
Overview
| Works: | 32 works in 32 publications in 32 languages | |
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Titles
The Saturn difference :creating customer loyalty in your company /
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The loyalty effect :the hidden force behind growth, profits, and lasting value /
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Emotion marketing :the Hallmark way of winning customers for life /
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Aftermarketing :how to keep customers for life through relationship marketing /
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Built for use :driving profitability through the user experience /
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Customer chemistry :how to keep the customers you want-- and say "good-bye" to the ones you don't /
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The Customer delight principle :exceeding customers' expectations for bottom-line success /
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Quality on trial :bringing bottom-line accountability to the quality effort /
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Total access :giving customers what they want in an anytime, anywhere world /
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Total quality essentials :using quality tools and systems to improve and manage your business /
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Turning lost customers into gold :--and the art of achieving zero defections /
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ValueSpace :winning the battle for market leadership : lessons from the world's most admired companies /
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The ten demandments :rules to live by in the age of the demanding consumer /
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Beyond customer satisfaction to customer loyalty :the key to greater profitability /
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Market-driven management :how to define, develop, and deliver customer value /
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Secret service :hidden systems that deliver unforgettable customer service /
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Value-based marketing for bottom-line success :5 steps to creating customer value /
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The butterfly customer :capturing the loyalty of today's elusive consumer /
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Magnetic service :the secrets of creating passionately devoted customers /
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Empathetic marketing :how to satisfy the 6 core emotional needs of your customers /
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Value-based marketing for bottom-line success5 steps to creating customer value /
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Capturing loyalty :how to measure, generate, and profit from highly satisfied customers /
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