Brand name products.
Overview
| Works: | 30 works in 30 publications in 30 languages | |
|---|---|---|
Titles
The hero and the outlaw :building extraordinary brands through the power of archetypes /
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(Language materials, printed)
From bricks to clicks :5 steps to creating a durable online brand /
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(Language materials, printed)
Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /
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(Language materials, printed)
United we brand :how to create a cohesive brand that's seen, heard, and remembered /
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(Language materials, printed)
Becoming a category of one :how extraordinary companies transcend commodity and defy comparison /
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(Language materials, printed)
Brand asset management :driving profitable growth through your brands /
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(Language materials, printed)
A genie's wisdom :a fable of how a CEO leaned to be a marketing genius /
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(Language materials, printed)
The ultimate book of business brands :insights from the world's 50 greatest brands /
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(Language materials, printed)
Brain tattoos :creating unique brands that stick in your customers' minds /
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(Language materials, printed)
Brand new justice :how branding places and products can help the developing world /
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(Language materials, printed)
Brand relations management :bridging the gap between brand promise and brand delivery /
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(Language materials, printed)
Designing brand identity :an essential guide for the whole branding team /
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(Language materials, printed)
Power branding :leveraging the success of the world's best brands /
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(Language materials, printed)
Inside the mindsleading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.
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(Electronic resources)
Brand warfare10 rules for building the killer brand : lessons for new and old economy players /
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(Electronic resources)
Inside the mindsleading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.
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(Electronic resources)
Building brand identity in the age of social media :emerging research and opportunities /
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(Language materials, printed)
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