Advertising - Brand name products.
Overview
| Works: | 7 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Creating brand loyalty :the management of power positioning and really great advertising /
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(Language materials, printed)
The omnipowerful brand :America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom /
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(Language materials, printed)
Advertising and promotion :an integrated marketing communications approach /
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(Language materials, printed)
Designing brand identity :an essential guide for the whole branding team /
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(Language materials, printed)
Building brand identity in the age of social media :emerging research and opportunities /
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(Language materials, printed)