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Brand and talent /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Brand and talent // Kevin Keohane.
作者:	Keohane, Kevin.
出版者:	London :Kogan Page,2014.
面頁冊數:	xvii, 220 p. :ill. ;24 cm.
標題:	Branding (Marketing) -
ISBN:	9780749469252 (pbk.) :
ISBN:	0749469250 (pbk.)

Brand and talent /
Keohane, Kevin.

Brand and talent /Kevin Keohane. - London :Kogan Page,2014. - xvii, 220 p. :ill. ;24 cm.

Includes bibliographical references (p. [208]-214) and index.

"In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others"--Provided by publisher.

ISBN: 9780749469252 (pbk.) :NT1017

LCCN: 2013044128Subjects--Topical Terms:

187439
Branding (Marketing)

LC Class. No.: HF5415.1255 / .K463 2014

Dewey Class. No.: 658.8/27

Brand and talent /
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010 $a 2013044128
020 $a 9780749469252 (pbk.) : $c NT1017
020 $a 0749469250 (pbk.)
020 $z 9780749469269 (ebk.)
035 $a 2013044128
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.1255 $b .K463 2014
082 0 0 $2 23 $a 658.8/27
100 1 $a Keohane, Kevin. $3 1000002474
245 1 0 $a Brand and talent / $c Kevin Keohane.
260 # $a London : $b Kogan Page, $c 2014.
300 $a xvii, 220 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [208]-214) and index.
520 # $a "In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others"--Provided by publisher.
520 # $a "Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews"--Provided by publisher.
650 # 0 $a Branding (Marketing) $3 187439
650 # 0 $a Personnel management. $3 147233
650 # 0 $a Organizational effectiveness. $3 147234
650 # 0 $a Branding (Marketing) $v Case studies. $3 191350
650 # 0 $a Personnel management $v Case studies. $3 154771
650 # 0 $a Organizational effectiveness $x Case studies. $3 147680