Language:
繁體中文
English
日文
說明(常見問題)
南開科技大學
圖書館首頁
編目中圖書申請
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
The diffusion of industrial products.
~
Mohanty, Sanjib Kumar.
The diffusion of industrial products.
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
The diffusion of industrial products./
作者:
Mohanty, Sanjib Kumar.
面頁冊數:
133 p.
附註:
Source: Dissertation Abstracts International, Volume: 68-08, Section: A, page: 3466.
Contained By:
Dissertation Abstracts International68-08A.
標題:
Business Administration, Marketing. -
電子資源:
Download PDF (下載PDF全文)
ISBN:
9780549204923
The diffusion of industrial products.
Mohanty, Sanjib Kumar.
The diffusion of industrial products.
- 133 p.
Source: Dissertation Abstracts International, Volume: 68-08, Section: A, page: 3466.
Thesis (Ph.D.)--University of Rochester, 2007.
It is important for marketers of new industrial products to understand the factors that influence a firm's decision to adopt new technologies and products. Extant marketing literature on diffusion of new products primarily focuses on consumer goods. Further, while most of the extant marketing studies on diffusion of new products emphasize the role of innovation and imitation, also known as word-of-mouth, behavior of consumers, they overlook the role of the benefits that the product provides to end users. While the innovation and imitation effects explain, to some extent, why consumers delay their purchases, they do not answer the basic question of why consumers would consider purchasing the new product in the first place.
ISBN: 9780549204923Subjects--Topical Terms:
1000005425
Business Administration, Marketing.
The diffusion of industrial products.
LDR
:03171nmm 2200313 4500
001
1000005038
005
20081017121304.5
008
081017s2007 ||||||||||||||||| ||eng d
020
$a
9780549204923
035
$a
(UMI)AAI3279145
035
$a
AAI3279145
040
$a
UMI
$c
UMI{me_controlnum}
100
1
$a
Mohanty, Sanjib Kumar.
$3
1000006232
245
1 4
$a
The diffusion of industrial products.
300
$a
133 p.
500
$a
Source: Dissertation Abstracts International, Volume: 68-08, Section: A, page: 3466.
500
$a
Adviser: Dan Horsky.
502
$a
Thesis (Ph.D.)--University of Rochester, 2007.
520
$a
It is important for marketers of new industrial products to understand the factors that influence a firm's decision to adopt new technologies and products. Extant marketing literature on diffusion of new products primarily focuses on consumer goods. Further, while most of the extant marketing studies on diffusion of new products emphasize the role of innovation and imitation, also known as word-of-mouth, behavior of consumers, they overlook the role of the benefits that the product provides to end users. While the innovation and imitation effects explain, to some extent, why consumers delay their purchases, they do not answer the basic question of why consumers would consider purchasing the new product in the first place.
520
$a
In the two essays of this dissertation, we model the diffusion of new industrial products based on the net benefit obtained from these products and the waiting behavior of the purchasing firms. The first essay of this dissertation builds an aggregate diffusion model based on these premises. We hypothesize and prove that a wage-price effect arising out of the labor-saving property of the new industrial product exists, in addition to the well-established imitation effects.
520
$a
In the second essay of this dissertation, we develop and estimate a dynamic structural model of adoption of a new industrial product. Specifically, we examine the adoption of checkout scanners by the supermarket chains. The dynamic structural model of adoption is developed based on the learning behavior of profit maximizing supermarket chains. Results of the empirical analysis reinforces the finding of the first essay, that the diffusion process is dependent more on product benefits than on word-of-mouth. While word-of-mouth does have a significant role in the initial periods, its role is insignificant in the later stages when firms have better knowledge about product benefits. Adoption by others, however, does play a big role even in the later stages, since non-adopting firms need to adopt to remain competitive, when competitors have adopted the technology.
520
$a
The findings from both the essays provide important implications in terms of early potential and forecasts, targeted salesforce efforts and optimal pricing.
590
$a
School code: 0188.
650
4
$a
Business Administration, Marketing.
$3
1000005425
650
4
$a
Business Administration, Management.
$3
1000005542
690
$a
0338
690
$a
0454
710
2
$a
University of Rochester.
$3
170956
773
0
$t
Dissertation Abstracts International
$g
68-08A.
790
1 0
$a
Horsky, Dan,
$e
advisor
790
$a
0188
791
$a
Ph.D.
792
$a
2007
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3279145
$z
Download PDF (下載PDF全文)
0 筆讀者評論
館藏地:
全部
線上資料庫
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約人數
備註欄
附件
OE0001013
線上資料庫
一般借閱
線上電子書
OE
一般(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
建立或儲存個人書籤
書目轉出
取書館別
處理中
...
變更密碼
登入