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Inside the mindsleading marketers : ...

United States.

Inside the mindsleading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Inside the minds/
其他題名:	leading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.
其他題名:	Leading marketers
出版者:	[Bedford, MA] :Aspatore Books,c2001.
面頁冊數:	1 online resource (172 p.)
附註:	"Real world intelligence from industry insiders"--Cover.
標題:	Marketing - Management. - United States -
標題:	United States. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	1587625318 (electronic bk.)
ISBN:	9781587625312 (electronic bk.)

Inside the mindsleading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.
Inside the mindsleading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.[electronic resource] :Leading marketers - [Bedford, MA] :Aspatore Books,c2001. - 1 online resource (172 p.) - Inside the minds. - Inside the minds..

"Real world intelligence from industry insiders"--Cover.

Use copy

AnnotationInside the Minds: Leading Marketers features chief marketing officer level executives from The Coca-Cola Company, General Electric, FedEx, American Express, Yahoo!, Best Buy, Verizon, Unilever and Major League Baseball. These visionary marketers share their knowledge on the art of building and growing a brand, best marketing for the buck, the golden rules of marketing, the everlasting effects of the Internet and technology, public relations, advertising, the future of marketing and other important topics. An unparalleled look inside the world of marketing makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and public relations professional at any level.

Electronic reproduction.
[S.l.] :
HathiTrust Digital Library,
2011.

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

http://purl.oclc.org/DLF/benchrepro0212

ISBN: 1587625318 (electronic bk.)Subjects--Topical Terms:

152886
Marketing
--Management.--United StatesSubjects--Geographical Terms:

1000061199
United States.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HF5415.13 / I57 2001eb

Dewey Class. No.: 658.8

Inside the mindsleading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.
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