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The art & science of interpreting ma...

Fletcher, J. H.

The art & science of interpreting market research evidence

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	The art & science of interpreting market research evidence/ D.V.L. Smith and J.H. Fletcher.
其他題名:	Art and science of interpreting market research evidence
作者:	Smith, D. V. L.
其他作者:	Fletcher, J. H.
出版者:	New York :Wiley,�004.
面頁冊數:	1 online resource (1 volume)
標題:	Marketing research. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0470020296 (electronic bk.)
ISBN:	9780470020296 (electronic bk.)

The art & science of interpreting market research evidence
Smith, D. V. L.

The art & science of interpreting market research evidence[electronic resource] /Art and science of interpreting market research evidenceD.V.L. Smith and J.H. Fletcher. - New York :Wiley,�004. - 1 online resource (1 volume)

Includes bibliographical references and index.

ISBN: 0470020296 (electronic bk.)Subjects--Topical Terms:

148579
Marketing research.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HF5415.2 / .S558 2004eb

Dewey Class. No.: 658.8/3

The art & science of interpreting market research evidence
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