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Precision marketingthe new rules for...

Brebach, Gresh.

Precision marketingthe new rules for attracting, retaining, and leveraging profitable customers /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Precision marketing/ Jeff Zabin and Gresh Brebach.
其他題名:	the new rules for attracting, retaining, and leveraging profitable customers /
作者:	Zabin, Jeff.
其他作者:	Brebach, Gresh.
出版者:	Hoboken, N.J. :John Wiley & Sons,c2004.
面頁冊數:	1 online resource (xvi, 256 p.) :ill.
標題:	Marketing. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0471648221 (electronic bk.)
ISBN:	9780471648222 (electronic bk.)

Precision marketingthe new rules for attracting, retaining, and leveraging profitable customers /
Zabin, Jeff.

Precision marketingthe new rules for attracting, retaining, and leveraging profitable customers /[electronic resource] :Jeff Zabin and Gresh Brebach. - Hoboken, N.J. :John Wiley & Sons,c2004. - 1 online resource (xvi, 256 p.) :ill.

Includes bibliographical references (p. 237-241) and index.

The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers' specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world's largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.

ISBN: 0471648221 (electronic bk.)Subjects--Topical Terms:

147453
Marketing.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HF5415 / .Z23 2004eb

Dewey Class. No.: 658.8

Precision marketingthe new rules for attracting, retaining, and leveraging profitable customers /
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