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E-strategy
~
Cunningham, Michael J.
E-strategy
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
E-strategy/ Michael J. Cunningham.
作者:
Cunningham, Michael J.
出版者:
Oxford :Capstone,2002.
面頁冊數:
1 online resource (108 p.) :ill.
標題:
Electronic commerce. -
電子資源:
Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:
1841122823 (electronic bk.)
ISBN:
9781841122823 (electronic bk.)
E-strategy
Cunningham, Michael J.
E-strategy
[electronic resource] /Michael J. Cunningham. - Oxford :Capstone,2002. - 1 online resource (108 p.) :ill. - ExpressExec ;03.03. - ExpressExec ;03.03..
Includes bibliographical references (p. 92-94) and index.
Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business. Examples and lessons from some of the world?s most successful businesses, including eBay, General Electric and Richard Branson?s Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.
ISBN: 1841122823 (electronic bk.)Subjects--Topical Terms:
147587
Electronic commerce.
Index Terms--Genre/Form:
172687
Electronic books.
LC Class. No.: HF5548.32 / .C8623 2002eb
Dewey Class. No.: 658.8/4
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