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Practical marketing research
~
Pope, Jeffrey L.
Practical marketing research
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Practical marketing research/ Jeffrey L. Pope.
作者:
Pope, Jeffrey L.
出版者:
New York :AMACOM,�993.
面頁冊數:
1 online resource (x, 325 pages) :illustrations
標題:
Marketing research. -
電子資源:
Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:
0585098549 (electronic bk.)
ISBN:
9780585098548 (electronic bk.)
ISBN:
9780814450864
ISBN:
0814450865
Practical marketing research
Pope, Jeffrey L.
Practical marketing research
[electronic resource] /Jeffrey L. Pope. - New, updated ed. - New York :AMACOM,�993. - 1 online resource (x, 325 pages) :illustrations
Includes bibliographical references and index.
The role of research in business -- Choosing the interviewing method -- Step by step through a research project -- Solving specific marketing problems -- Research tools -- Working with research companies.
ISBN: 0585098549 (electronic bk.)Subjects--Topical Terms:
148579
Marketing research.
Index Terms--Genre/Form:
172687
Electronic books.
LC Class. No.: HF5415.2 / .P63 1993eb
Dewey Class. No.: 658.8/3
Practical marketing research
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