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Value-based marketing for bottom-lin...

Allen, Phil,1953-

Value-based marketing for bottom-line success5 steps to creating customer value /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Value-based marketing for bottom-line success/ J. Nicholas De Bonis, Eric Balinski & Phil Allen.
其他題名:	5 steps to creating customer value /
作者:	DeBonis, J. Nicholas.
其他作者:	Balinski, Eric W.
出版者:	New York :McGraw-Hill,�003.
面頁冊數:	1 online resource (xix, 244 pages) :illustrations
附註:	"American marketing association."
標題:	Consumer satisfaction. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	007141682X (electronic bk.)
ISBN:	9780071416825 (electronic bk.)
ISBN:	9780071396561
ISBN:	007139656X

Value-based marketing for bottom-line success5 steps to creating customer value /
DeBonis, J. Nicholas.

Value-based marketing for bottom-line success5 steps to creating customer value /[electronic resource] :J. Nicholas De Bonis, Eric Balinski & Phil Allen. - New York :McGraw-Hill,�003. - 1 online resource (xix, 244 pages) :illustrations

"American marketing association."

Includes bibliographical references (pages 231-233) and index.

The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic.

ISBN: 007141682X (electronic bk.)

OverDrive, Inc.http://www.overdrive.comSubjects--Topical Terms:

147265
Consumer satisfaction.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HF5415.13 / .D378 2003eb

Dewey Class. No.: 658.8

Value-based marketing for bottom-line success5 steps to creating customer value /
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