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Power direct marketinghow to make it...
~
Jutkins, Ray,1936-
Power direct marketinghow to make it work for you /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Power direct marketing/ Ray Jutkins.
其他題名:
how to make it work for you /
作者:
Jutkins, Ray,
出版者:
Lincolnwood (Chicago), Ill. :NTC Business Books,c2000.
面頁冊數:
1 online resource (x, 294 p.) :ill.
附註:
Includes index.
標題:
Direct marketing. -
電子資源:
Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:
0585226148 (electronic bk.)
ISBN:
9780585226149 (electronic bk.)
Power direct marketinghow to make it work for you /
Jutkins, Ray,1936-
Power direct marketing
how to make it work for you /[electronic resource] :Ray Jutkins. - 2nd ed. - Lincolnwood (Chicago), Ill. :NTC Business Books,c2000. - 1 online resource (x, 294 p.) :ill.
Includes index.
In the Beginning: How to Be an Overnight Sensation with Power Direct MarketingChapter 1
ISBN: 0585226148 (electronic bk.)Subjects--Topical Terms:
148399
Direct marketing.
Index Terms--Genre/Form:
172687
Electronic books.
LC Class. No.: HF5415.126 / .J874 2000eb
Dewey Class. No.: 658.8/4
Power direct marketinghow to make it work for you /
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In the Beginning: How to Be an Overnight Sensation with Power Direct Marketing
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Chapter 2
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Objectives: Ready, Aim, Fire-Marketing by Objectives
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Chapter 3
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Timetable: Everything Takes Longer than It Takes
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Chapter 4
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Budget: Everything Costs More than You Think
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Chapter 5
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Audience: Target Marketing Is Like Diving 75 Feet into a Bucket of Water
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Chapter 6
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Offer: How 50% Off Makes You Feel 100% Better-Guaranteed!
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Creative: It's Nice to Meet a Creative Person; All My Friends Are Serious
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Chapter 8
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Production/Media: If Everything Seems to Be Going Well, You've Obviously Overlooked Something
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Analysis/Measurement: Winning Isn't Everything, but Who Cares About All That Other Stuff?
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The End: Planning Is Everything-the Plan Is Nothing
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