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A manager's guide to PR projectsa pr...
~
Parsons, Patricia
A manager's guide to PR projectsa practical approach /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
A manager's guide to PR projects/ Patricia J. Parsons.
其他題名:
a practical approach /
作者:
Parsons, Patricia
出版者:
Mahwah, N.J. :Lawrence Erlbaum,�003.
面頁冊數:
1 online resource (viii, 55, 9 pages) :illustrations.
標題:
Public relations - Management. -
電子資源:
Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:
1410609111
ISBN:
9781410609113
A manager's guide to PR projectsa practical approach /
Parsons, Patricia
A manager's guide to PR projects
a practical approach /[electronic resource] :Patricia J. Parsons. - Mahwah, N.J. :Lawrence Erlbaum,�003. - 1 online resource (viii, 55, 9 pages) :illustrations. - LEA's communication series. - LEA's communication series..
Includes bibliographical references.
Before We Begin -- The Research Phase -- The Planning Phase -- Managing Implementation -- Evaluation.
This workbook provides a practical step-by-step guide through the phases of managing a public relations project. For undergraduate and graduate public relations students.
ISBN: 1410609111Subjects--Topical Terms:
188544
Public relations
--Management.Index Terms--Genre/Form:
172687
Electronic books.
LC Class. No.: HD59 / .P355 2003eb
Dewey Class. No.: 659.2
A manager's guide to PR projectsa practical approach /
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