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Data mining techniquesfor marketing,...
~
Berry, Michael J. A.
Data mining techniquesfor marketing, sales, and customer relationship management /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Data mining techniques/ Michael J.A. Berry, Gordon S. Linoff.
其他題名:
for marketing, sales, and customer relationship management /
作者:
Berry, Michael J. A.
其他作者:
Linoff, Gordon.
出版者:
Indianapolis :Wiley,�004.
面頁冊數:
1 online resource (xxv, 643 pages) :illustrations, 1 map
附註:
Includes index.
標題:
Data mining. -
電子資源:
Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:
0764569074
ISBN:
9780764569074
ISBN:
9780471470649
ISBN:
0471470643
Data mining techniquesfor marketing, sales, and customer relationship management /
Berry, Michael J. A.
Data mining techniques
for marketing, sales, and customer relationship management /[electronic resource] :Michael J.A. Berry, Gordon S. Linoff. - 2nd ed. - Indianapolis :Wiley,�004. - 1 online resource (xxv, 643 pages) :illustrations, 1 map
Includes index.
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics : data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic cluster detection -- Knowing when to worry : hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems* Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support* The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining.
ISBN: 0764569074
OverDrive, Inc.http://www.overdrive.comSubjects--Topical Terms:
147024
Data mining.
Index Terms--Genre/Form:
172687
Electronic books.
LC Class. No.: HF5415.125 / .B47 2004eb
Dewey Class. No.: 658.8/02
Data mining techniquesfor marketing, sales, and customer relationship management /
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