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Improving sales and marketing collaboration :a step-by-step guide /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Improving sales and marketing collaboration :/ Avinash Malshe and Wim Biemans.
其他題名:	a step-by-step guide /
作者:	Malshe, Avinash,
其他作者:	Biemans, Wim G.,
出版者:	New York :Business Expert Press,2015.
面頁冊數:	xviii, 187 p. :ill. ;23 cm.
標題:	Communication in organizations. -
ISBN:	9781606498026 (paperback) :

Improving sales and marketing collaboration :a step-by-step guide /
Malshe, Avinash,

Improving sales and marketing collaboration :a step-by-step guide /Avinash Malshe and Wim Biemans. - 1st ed. - New York :Business Expert Press,2015. - xviii, 187 p. :ill. ;23 cm. - Selling and sales force management collection,2161-8909. - Selling and sales force management collection,.

Includes bibliographical references (p. [179]-183) and index.

Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface-- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index.

ISBN: 9781606498026 (paperback) :NT1341Subjects--Topical Terms:

149634
Communication in organizations.

LC Class. No.: HF5438.4 / .M35 2015

Dewey Class. No.: 658.81

Improving sales and marketing collaboration :a step-by-step guide /
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