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Employer brand management :practical lessons from the world's leading employers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Employer brand management :/ Richard Mosley.
其他題名:	practical lessons from the world's leading employers /
作者:	Mosley, Richard,
出版者:	Chichester, West Sussex, United Kingdom :Wiley,2014.
面頁冊數:	x, 306 p. :ill. ;24 cm.
標題:	Branding (Marketing) -
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9781118898529.jpg
ISBN:	9781118898529 (hardback) :

Employer brand management :practical lessons from the world's leading employers /
Mosley, Richard,1964-

Employer brand management :practical lessons from the world's leading employers /Richard Mosley. - Chichester, West Sussex, United Kingdom :Wiley,2014. - x, 306 p. :ill. ;24 cm.

Includes bibliographical references and index.

"A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "--

ISBN: 9781118898529 (hardback) :NT1525

LCCN: 2014020560Subjects--Topical Terms:

187439
Branding (Marketing)

LC Class. No.: HF5549 / .M6675 2014

Dewey Class. No.: 658.3/01

Employer brand management :practical lessons from the world's leading employers /
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520 # $a "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "-- $c Provided by publisher.
520 # $a "This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"-- $c Provided by publisher.
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